Instagram Shopping - Storyboards

I worked on storyboards for Instagram ads unveiling the new Shop feature that launched December 2019. See select storyboards below.

AD: Fatima Jafri (Mother NY)

Dina Blokhina - Direction 1 F3 F4.jpg
Dina Blokhina - Direction 1 F5 F6.jpg

Drawing the clothes was a fun challenge! They have to float and look natural without being boring.

Instagram decided not to continue with the Shoes concept. The above illustration shows how the camera would pan right across the shoes during the story.

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In the alternate version of the Shoes storyboards, the camera reveals the shoes in a vertical arrangement for viewing on a phone screen.